Almost all women grew up seeing models and other girls with "perfect skin", thin noses and light eyes being praised for having these features. 

 

Young girls who grow up in this digital era have an experience which is even more harmful for their self esteem. Social media face filters make it so they see themselves with all these features which leads to them being even more uncomfortable with their natural faces.

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pink clown is a face filter that counters these other filters by not enforcing western beauty standards. It shows that beauty can be whatever you want it to be and that you can have fun with it.